Borys Musielak

Entrepreneur turned investor. Co-founder and managing Partner atSMOK Ventures – seed stage VC fund investing up to €1M
Warsaw, Masovian District, Poland

Engineer turned Entrepreneur turned Investor. Geek. Film buff.Basketball fan.

I’m a founder and partner at SMOK Ventures where we fund earlystage startup founders (checks from €50k to €2M) based in Polandbut with global vision. We focus on software companies in gaming,AR/VR, fintech, martech and AI.

At ReaktorX pre-acceleration program ( I lookfor first-time founders who understand their industry and want tobuild a sustainable company. Read more at TechCrunch (

Previously I co-founded Filmaster.TV (acquired by Samba TV in2015) which provided Netflix-like personalization and analyticssolutions for the entertainment industry helping television and onlinevideo providers rapidly capture and analyse user preferences inorder to deliver a comprehensive picture of the audience and driveincremental admissions / viewership. After the acqisition by SambaTV I helped the company bring its products to the European marketsand scale the team from 4 to 40 in four years.

I helped found Startup Poland, a leading technology think tank inPoland and the community voice of Polish startups. I’m currentlychairman of the board of the foundation.

I also co-founded, a Bay-Area-style startupmansion where startups work, collaborate and network, home ofthe famous OpenReaktor events and ReaktorX pre-accelerationprogram.

I occasionally mentor early stage startups at Google for Startups, The Founder Institute, Huge Thing, mspark and other accelerators.

I was named one of fifty most creative Polish entrepreneurs by Brief in 2012. Probably prematurely.

I spoke at DLD, CinemaCon, MIPTV, CineEurope, Digital Freedom Festival & infoshare.

I blog at and tweet as @michuk.


SMOK Ventures
May 2019 – Present
Warsaw, Masovian District, Poland

SMOK Ventures is a Polish/American venture capital fund created by former
entrepreneurs and community leaders with the aim to help early stage startup
founders build multi-million-dollar global software enteprises from Poland.

November 2016 – Present
Warsaw, Masovian District, Poland

In 2016 together with Diana Koziarska I co-founded ReaktorX, a preacceleration
programme for first-time founders. In four batches we accelerated
40+ companies which include Fasadio, Nebula Network, Stress Hero,
BallSquad, Renderro, easy2checkin and MUDA Lab.
Read more about our startups at

Startup Poland
Co-Founder, Chairman of the Board
November 2014 – Present

Together with fellow entrepreneurs I helped found Startup Poland, an umbrella
organization that quickly became the community voice of Polish startups to
policy-makers, academics and media. The aim is to build better conditions
within Poland’s entrepreneurial and startup ecosystem.
For any inquiries about Startup Poland, contact our CEO Julia K Szopa at
July 2011 – Present
Warsaw, Poland

In 2011 together with fellow entrepreneurs Anna Walkowska and Kuba
Filipowski I co-founded, a startup community and a coworking
space located in a Żoliborz mansion in Warsaw, Poland. We host
monthly #OpenReaktor events that featured a number of great international
speakers (Marvin Liao, Jerry Colonna, Paul Bragiel, Simon Cross…) and
gather major figures of the Warsaw startup scene under one roof.

Samba TV
Director of Product Management
June 2015 – June 2019 (4 years 1 month)
Warsaw, Masovian District, Poland

I joined Samba TV when the company acquired my startup Filmaster in 2015.
During my 4-year venture, I built Samba’s Warsaw office from scratch and
helped it grow from 4 to 40 people. Simultaneously I was responsible for EU
operations and international product bringing Samba’s cross-screen media and
analytics products to UK, Germany, France, Italy, Spain and Australia.

What is Samba TV?
With direct integration at the TV manufacturer level, Samba’s patented
ContentID technology is embedded in millions of SmartTV’s for content
detection; capturing linear and time-shifted television viewing second by
second. Real time TV media offerings include 1:1 connected device targeting,
retargeting on 2nd/3rd screens, and groundbreaking tune-in or broadcast

Samba TV delivers a more engaging TV experience through its portfolio of
applications and platform technologies. Its content identification technology
extracts viewership insights from social media, set-top boxes and connected
devices. Samba TV platform seamlessly connects Smart TVs, laptops, tablets
and mobile phones to instantly deliver contextually relevant information to
across screens. Samba TV’s software and applications are currently available
on over 36 million screens in 118 countries.

Founder & CEO
September 2010 – June 2015 (4 years 10 months)
Warsaw, Poland

I co-founded Filmaster where we built a Netflix-like personalization and
analytics solutions for the entertainment industry helping cinema exhibitors and
TV operators rapidly capture and analyse user preferences in order to deliver
a comprehensive picture of the audience and drive incremental admissions /
The company sold to Samba TV in June 2015.

January 2005 – January 2012 (7 years 1 month)
I created from scratch a media group related to GNU/Linux and open source
software. Some of the websites like and became
market leaders in their niche generating millions of page views per month.

Deutsche Bank
November 2007 – August 2010 (2 years 10 months)
London, United Kingdom
99 Bishopsgate was my home for a few years where I worked on a number of
confidential projects for the investment banking division of Deutsche Bank as
part of my work as a Rule Financial consultant.

Rule Financial
October 2007 – August 2010 (2 years 11 months)
Being a Technical Consultant (tier 1) for various investment banks including
Deutsche Bank and Barclays Capital I worked both as a software engineer,
analyst and connector between different branches of the bank. A lot of projects
I took part of were related to processing derivatives like swaps and swaptions
in formats like FpML using software like Tibco Business Works.

Barclays Capital
January 2009 – September 2009 (9 months)
London, United Kingdom
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I spent 9 months in London’s Canary Wharf working on confidential projects for
Barclays Capital as part of my work as a Rule Financial consultant.

Technical Project Leader
January 2006 – September 2007 (1 year 9 months)
Warsaw, Masovian District, Poland
I led a small team of software engineers. We developed various projects for
customers in the banking industry including Rabobank and ING.

empolis Poland
Java Developer
January 2005 – January 2006 (1 year 1 month)
Warsaw, Masovian District, Poland
I helped develop complex IT systems for customers like Rzeczpospolita (major
Polish newspaper), Archiwum KPRP (Archive of the President of Poland) as a
J2EE consultant and developer.
The stack involved J2EE, Oracle, Solaris.

eo Networks
Java Developer
July 2002 – December 2004 (2 years 6 months)
Warsaw, Masovian District, Poland
I helped design and implement a number of b2b apps like backoffice systems
for Expander and OpenFinance (financial consulting companies), security for
the archive of Rzeczpospolita (major Polish newspaper) and CMS systems
for publishers like National Geographic Poland. Our stack was J2EE, XSLT,
PostgreSQL, Debian GNU/Linux.

Polish-Japanese Institute of Information Technology
M.Sc., Computer Science – Software Engineering · (1999 – 2004)
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